Privacy Policy

Last updated: March 13, 2025

Mimi’s London ("we," "us," or "our") values your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website www.mimislondon.com (the "Site"), make a purchase, or interact with us in any way.

By using our Site and Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. If we make significant updates, we will notify you by posting a revised policy with a new "Last Updated" date.

2. Information We Collect

The personal information we collect depends on how you interact with us and our Services.

A. Information You Provide Directly

We collect information you provide when you:

Place an order

Sign up for our newsletter

Create an account

Contact us for customer support

This may include:

Contact details: Name, address, phone number, and email

Order information: Billing/shipping address, payment confirmation, order details

Account details: Username, password, security questions

Customer support details: Messages or inquiries sent via email, WhatsApp, or our contact form

B. Information We Collect Automatically

When you visit our Site, we automatically collect certain technical data, including:

Device & browser information (IP address, operating system, browser type)

Site usage data (pages visited, time spent on the site, referring URLs)

Cookies & tracking technologies (see Section 6 for more details)

C. Information from Third Parties

We may receive personal information from third-party providers that support our Services, including:

Payment processors (to securely process transactions)

Shipping providers (to arrange deliveries)

Analytics providers (to improve our website experience)

We only use this information in accordance with this Privacy Policy.

3. How We Use Your Information

We use your personal information to:

Fulfill your orders and process payments

Communicate order updates, shipping details, and support requests

Improve and personalize your shopping experience

Send marketing and promotional emails (only if you have opted in)

Prevent fraud and enhance security

Comply with legal obligations

You can opt out of marketing emails at any time by clicking "unsubscribe" in the email footer.

4. How We Share Your Information

We do not sell or rent your personal information. However, we may share it with trusted third parties to provide our Services:

Service Providers:

Payment processors (e.g., Stripe, PayPal)

Shipping carriers (e.g., EVRIl, DHL, Royal Mail)

E-commerce platforms (if using Shopify or similar)

Legal Compliance:

If required by law or government request

To protect our business and customers from fraud

Business Transfers:

If we merge, sell, or transfer ownership, customer data may be included in the transition

We will never share your data for third-party advertising unless you have explicitly consented.

5. Your Rights & Choices

Depending on your location, you may have the right to:

Access your personal data

Request correction of inaccurate information

Request deletion of your data (except where legally required to retain it)

Withdraw consent for marketing communications

Opt out of targeted advertising

To exercise these rights, please contact us at hello@mimislondon.com.

We will respond to all requests within 30 days, as required by applicable privacy laws.

6. Cookies & Tracking Technologies

We use cookies to:

Improve website functionality

Track how visitors use our Site

Remember your preferences for a better experience

You can adjust your cookie settings in your browser. Blocking cookies may affect certain features on our Site.

For more information, see our Cookie Policy.

7. Security & Data Retention

We take appropriate measures to safeguard your personal data. However, no security system is 100% secure.

We retain personal data for as long as necessary to fulfill orders, comply with legal obligations, and prevent fraud. Inactive customer accounts may be deleted after 24 months.

8. Children's Privacy

Mimi’s London does not knowingly collect or process personal information from children under the age of 16. If we become aware that we have collected such information, we will delete it immediately.

9. International Data Transfers

If you are located outside the UK, your data may be transferred to and stored on servers within the UK or other jurisdictions. By using our Site, you consent to this transfer.

If we transfer your data outside the EU, we rely on recognized legal frameworks, such as Standard Contractual Clauses, to ensure data protection.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Contact: Michelle Polanco-Hampton

Email: hello@mimislondon.com

Address: 111, 1 Exchange Gardens, SW8 1BN

This Privacy Policy is effective as of March 13, 2025.