The Journal – Mimi's London

Skip to content

Free shipping on UK orders over £100 & USA orders over $350

Currency Selector

£GB
$US

Baby
Baby Girl

Sleepsuits & Babygrows

Dresses

Rompers & Two-Piece Sets

Knitted Sets, Bonnets & Blankets

Bodies & Blouses

Cardigans, Jumpers & Coats

Bloomers, Shorts & Trousers

Swimwear

VIEW ALL

Baby Boy

Sleepsuits & Babygrows

Knitted Sets & Blankets

Two-Piece Sets

Rompers & Dungarees

Tops & Shirts

Bloomers, Shorts & Trousers

Cardigans, Jumpers & Coats

Swimwear

VIEW ALL

Accessories

Bonnets & Hair Accessories

Blankets & Sleep

Gifts

Newborn Girl Gifts

Newborn Boy Gifts

Gift Card

Edits

New Arrivals

The Easter Edit

The Beach Edit

Matching Sibling Looks
Explore Edits
Boy
CLOTHING

Knitwear & Cardigans

Tops & Shirts

Shorts & Trousers

Swimwear

VIEW ALL

Edits

New Arrivals

The Easter Edit

The Beach Edit

Matching Sibling Looks
Explore Edits
Girl
Clothing

Dresses

Knitwear, Cardigans & Coats

Tops & Blouses

Shorts, Trousers & Sets

Swimwear

VIEW ALL

Accessories

Hair Accessories

Edits

New Arrivals

The Easter Edit

The Beach Edit

Matching Sibling Looks
Explore Edits
Accessories
Hair Accessories

Bonnets
Explore Edits
Gifting
Gifts

Newborn Girl Gifts

Newborn Boy Gifts

Gift Card
Newborn Gifts
Newborn Gifts
Edits
Edits

The Easter Edit

The Beach Edit

Matching Sibling Looks

Baby's First Wardrobe
The Easter Edit
The Easter Edit

The Beach Edit
The Beach Edit

Wishlist Account

Search

Search

- Baby Girl
- Baby Boy
- Accessories
- Gifts
- Edits
- CLOTHING
- Edits
- Hair Accessories
- Bonnets
- Gifts
- Edits

About
Journal
Lookbooks
FAQs

My Bag

Your bag is empty.

Shop All

Subtotal

£0.00

Checkout

Shipping & Taxes Calculated at Checkout

Gifting

Add Gift Wrap +£5

Add a Personal Note

250 Characters Left

The Journal

Childrenswear,
Curated with Love.

Shop

New Arrivals
Girl & Baby Girl
Boy & Baby Boy
Newborn Gifts
Matching Siblings
The Easter Collection
The Beach Edit

Company

About Us
Terms of Use
Privacy Policy

Support

Contact Us
Shipping
Returns & Exchanges
Size Guide

Newsletter

Sign up for updates, inspiration, and exclusive offers—plus enjoy £10 off your first order!

Facebook
Instagram
TikTok
Pinterest

© 2025 Mimi's London Inc. All Rights Reserved.

Sitemap.

Design by Lustre Development by Cardinal & Co.

Choosing a selection results in a full page refresh.