About Us

About Mimi's London

Mimi’s London was created to celebrate early childhood with beauty, warmth, and intention.

We curate timeless pieces for babies and young children—thoughtfully chosen for special occasions, gifting, and everyday life. Whether you’re a new parent, a proud grandparent, or a friend choosing your very first baby gift, we’re here to help you find something meaningful and lovely.

Our style is rooted in classic European design, with a focus on quality, charm, and those little details that make a piece feel truly special. We work with beautiful brands from across Europe, carefully selecting each item as if we were choosing it for someone we love.

Every order is packed with care—whether you’re choosing something for your own child or sending a gift to someone special. For those moments that call for something extra, we also offer gift boxes with the option to include a handwritten note.

Mimi’s London is here to help you mark meaningful moments with style, care, and joy.

a note

from Michelle

I’m Michelle, the founder of Mimi’s London, and I’ve always loved the emotion behind choosing something for a child—whether it’s a first outfit, a christening look, or a gift sent across the world.

I know how hard it can be to find something that feels both beautiful and thoughtful—and how special it is when someone gets it right. I’ve always wanted to create something special that makes people feel seen and celebrated—something that can make those moments even more meaningful.

Through Mimi’s London, I hope to be part of those joyful moments of motherhood and early childhood—of waiting, welcoming, and celebrating.

Maybe it’s a gift that says, “I’ve been waiting for you” or a simple piece that becomes part of a memory your family will always hold onto.

Thank you for letting me be a small part of this moment in your life.